MEAT SALES

According to Acosta Sales and Marketing, the U.S.D.A. predicts that red
meat will drop one percent in per capita consumption between 2014 and
2015, with broiler chicken consumption expected to increase 1.6%.

In their survey, Acosta found that sixty-eight percent of shoppers who
are buying less meat cite cost as the primary reason, followed by health
and wellness at 39%. More than 31% of all shoppers and fifty percent of
18-34 year olds indicated that they purchased meat alternatives over the
past year. Twenty one percent of all U.S. shopper purchased tofu,
twelve percent textured vegetable protein, ten percent tempeh, eight
percent quorn, and six percent seitan.

Reasons given that influenced those to consider a vegan, vegetarian, or
flexitarian diet were:

61% personal health concerns
45% cost
41% GMO, preservatives, animal diseases, etc.
33% environmental impacts of meat products
32% curiosity
21% personal or ethical beliefs

Sixty percent of 18-34 year olds said you could achieve the necessary
daily amount of protein without meat. Fifty percent of 50-64 year olds
indicated the same.

Acosta is an outsourced sales and marketing agency serving consumer
packaged goods companies and retailers across the United States and Canada.

LATINO SHOPPING

According to an Acosta Sales and Marketing Survey, 47% of Hispanics say
they eat healthy foods even though it’s more expensive, while 40% of
U.S. shoppers in general will buy the more expensive healthy item.
In describing their shopping habits, buying organic/natural products was
answered by 20% of total U.S. Shoppers, while this answer was given
by 26% of U.S. Hispanic shoppers.

Acosta is an outsourced sales and marketing agency serving consumer
packaged goods companies and retailers across the United States and Canada.

For more poll and survey information from The Vegetarian Resource Group,
see: http://www.vrg.org/nutshell/faq.htm#poll