HOW MANY AMERICAN ADULTS PURCHASE NON-DAIRY MILK?
According to the International Food Information Council (IFIC) Foundation, of those who buy products marketed as milks, 62 percent purchase solely dairy, while 38 percent purchase non-dairy. Groups who are more likely than others to buy non-dairy products include people in the western United States (45 percent), consumers under 45 years old (43 percent), people of color (48 percent, compared to 32 percent of white people) and those with a college education (44 percent, compared to 30 percent of non-college graduates). In the survey, in past three months, 38% of respondents bought whole milk, 30% bought almond milk, and 16% soy milk. For more information, see https://www.foodinsight.org/whats-in-a-name-types-of-milk-dairy-nondairy-alternatives-consumer-research
