In a poll sponsored by DuPont, the research says that more than half (52 percent) of U.S. consumers are eating more plant-based foods and beverages, while the number rises to two-thirds (65 percent) globally. Taste was cited as the top response as a barrier to consuming plant-based food.
For more information, see:
http://www.dupont.com/industries/food-and-beverage/press-releases/plant-based-eating.html
Additional polls are at https://www.vrg.org/nutshell/faq.htm#poll