According to the Hartman Group, over half of consumers (51%) have purchased plant-based milk, dairy, or meat in the last three months, and less than half of plant-based purchasers think of themselves as people who are limiting meat. One in 5 describes themselves as carnivores.
For information on the report see: http://store.hartman-group.com/food-technology-2019-from-plant-based-to-lab-grown/?hcampaign