The Vegetarian Resource Group Blog

How Can Meat Consumption Be Both Increasing and Decreasing?

Posted on June 21, 2023 by The VRG Blog Editor

By Hank J. Rothgerber, PhD

I have several blog postings that I think readers would find of interest. This is a guest blog from Psychology Today.
The moralization hypothesis proposes that campaigns to change attitudes and behavior are double-edged. They lead some people to lessen guilt by abandoning eating meat but, for others, they will increase meat consumption through the formulation and strengthening of justifications.
For the complete article, see https://www.psychologytoday.com/us/blog/animals-and-us/202305/how-can-meat-consumption-be-both-increasing-and-decreasing

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