How Can Meat Consumption Be Both Increasing and Decreasing?

By Hank J. Rothgerber, PhD

I have several blog postings that I think readers would find of interest. This is a guest blog from Psychology Today.
The moralization hypothesis proposes that campaigns to change attitudes and behavior are double-edged. They lead some people to lessen guilt by abandoning eating meat but, for others, they will increase meat consumption through the formulation and strengthening of justifications.
For the complete article, see https://www.psychologytoday.com/us/blog/animals-and-us/202305/how-can-meat-consumption-be-both-increasing-and-decreasing